At PMB Aluminium, sustainability isn’t just what we make, it’s how we grow.
Rooted in our commitment to decarbonize the future, we believe that real progress means growing responsibly, with solutions that benefit both industry and the environment.
Inspired by the natural phenomenon of crown shyness, our Archidex 2025 booth reflects this balance, standing tall together while allowing light and possibilities to flow through. It’s a symbol of how we’re building a low-carbon future with sustainable aluminium solutions, in harmony with the world around us.
A Soft Launch with a Bold Vision
We kicked off the exhibition with the soft launch of our Sustainable Aluminium Solutions- CYCAL™, officially activated by our General Manager Mr. Loo Seow Hwai, and witnessed by industry leaders — Ar. Dr. Serina Hijjas, President of Malaysia Green Building Council (MGBC), and Adjunct Prof. Ar. Adrianta Aziz, President of PAM.
This moment marked more than a launch, it was a powerful affirmation that sustainable materials like CYCAL™ are not only viable, but vital in reshaping how we build tomorrow.
CYCAL™ Takes the Spotlight
We were deeply honoured to welcome the Deputy Prime Minister YB Dato' Sri Haji Fadillah bin Haji Yusof, and Minister of Housing and Local Government YB Nga Kor Ming, who signed on our CYCAL™ 80 billet, a meaningful gesture that marked their support toward low-carbon and circular economy materials.
The presence of both leaders brought incredible energy and reinforced our belief, sustainable aluminium isn’t just a trend, it’s the future, and it’s happening now.
Archidex Biz Talk: Connecting Academia and Industry
We also hosted an insightful Business Talk Session, featuring Mr Sam, Dr. Mahanim and Prof. Bernard, where we dove into real conversations on decarbonization, material traceability, and the challenges architects and developers face today. The session sparked meaningful exchanges with professionals across the construction and materials sectors, from architects and QSs to regulators, all united by a shared mission to build more responsibly.
A special thank you to Assoc. Prof. Dr. Mahanim Binti Hanid from Universiti Malaya and Prof. Ir. Ts. Dr. Bernard Saw Lip Huat from UTAR for their generous insights and thought leadership throughout the event. Your voices added tremendous depth to our dialogue on decarbonization and sustainable development.
Pocket Talks: Bite-Sized Ideas with Big Impact
Across the four days, our daily Pocket Talk sessions brought together voices from across our company, from sustainability engineers, production engineers to marketing minds sharing insights into aluminium’s evolving role in a sustainable future.
Here’s what we explored:
What’s Your Building Story?
– Presented by Branda Yap, Sustainability Engineer
A reflection on embodied carbon and how our material choices today tell the story of tomorrow’s built environment.
Building with Clarity: Decoding Material Transparency in Design
- Presented by Cheong, Sustainability Engineer
Why material transparency matters, and how it empowers architects and developers to make smarter, more sustainable choices.
What Makes Aluminium Truly Green?
- Presented by Lee, Marketing Manager
A journey into traceability and lifecycle, uncovering what truly defines ‘green aluminium’ and why it matters for your next project.
Can Recycled Aluminium Look This Good?
-Presentedby Sam, Extrusion Division Sustainability Manager
Challenging the perception of recycled materials and highlighting how design and sustainability can and should coexist.
Green from the Ground Up
-Presented by Low, Production Engineer
A reminder that true sustainability starts at the source, from the very beginning of the material lifecycle.
From Scrap to Structure: The Aluminium Comeback
–Presented by Kanaga, Cast House Engineer
A compelling story of transformation: how aluminium scrap is reborn into high-performance building material, saving energy and supporting the planet.
Each session sparked meaningful conversations, not just about aluminium, but about responsibility, innovation, and the choices we make for our built environment.
Through these shared insights, we’re reminded that the future of construction isn’t just about building, it’s about building better, together.
Gamifying Sustainability: Mini Game, Major Awareness
Also, visitors had fun engaging in our interactive mini game, Let CYCAL™ designed to raise awareness about the importance of recycling and choosing sustainable materials. Every tap, swipe, and win reminded us: small actions can spark big change.
Booth Design with Purpose
Our booth, inspired by the natural phenomenon of Crown Shyness, embodied our commitment to growing in harmony with nature. The concept reflects a respectful balance within ecosystems, just as we strive to grow our business while nurturing the environment.
This thoughtful design didn’t go unnoticed, we’re proud to announce that we received the Gold Award for Best Booth Design, Open Structure Category (37sqm-72sqm)!
From thought-provoking talks to meaningful exchanges, from recycled innovation to booth design excellence, Archidex 2025 was more than an exhibition. It was a celebration of purpose, progress, and people.
Here’s to the passionate team behind it all, the heart of PMB Aluminium.
Together, we’re not just showcasing sustainable solutions. We’re shaping a future we believe in.
